Koray Önal
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Understand. Deepen. Simplify.

Koray Önal. Senior UX Designer for companies that treat UX as a business lever.

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Trusted by

  • AutoScout24
  • HolidayCheck
  • Sixt
  • röhrle mobility
  • Bike24

Good UX doesn't happen in passing. It takes time, depth, and real data.

Services

  1. Enterprise direct

    • Multiple days a week, embedded in the product team
    • Responsible for entire flows or product areas
    • Familiar with stakeholders, roadmap, dependencies
    • Long term. AutoScout24 since 2012, continuously

  2. B2B Midmarket direct

    • Direct relationship, no account manager in between
    • Full UX ownership: strategy, concept, interface
    • Short decision paths, fast iterations
    • Ongoing support instead of a one time handoff

  3. Agency reinforcement

    • Brought in on a project basis when senior capacity is needed
    • UX audits, concepting, design systems as clear packages
    • Familiar with agency processes, no lengthy onboarding
    • For exactly as long as the project runs

Process

  1. Understand the business

    Product strategy, stakeholder map, metrics — I understand what the company needs before I start designing. UX without business understanding is decoration.

  2. Apply UX perspective

    User needs, existing flows, data — I translate insights into a clear problem definition. That's the foundation for every design decision.

  3. Simplify complexity

    From concept to interface: I design structures that guide users without patronising them. Iterations happen fast — in hours instead of days.

  4. Iterate continuously

    No product is finished after the first version. I accompany the cycle: evaluate feedback, form hypotheses, make targeted adjustments — over months and years.

  5. Understand the business

    Strategy, context, metrics

    Apply UX perspective

    Users, flows, problem definition

    Simplify complexity

    Concept, interface, iteration

    Iterate continuously

    Feedback, hypotheses, adjustments

Senior UX experience. AI augmented. Maximum impact.

Claude Chat
Structuring UX problems, condensing interview syntheses, creating detailed UX audits in hours instead of days. Research phases that used to take a week can now be compressed into an afternoon.
Claude Code
From idea to finished implementation, without the detour through a development team. Extensive experience with Claude Code across the full design and development process. AI design meets direct execution.
Claude Design
Visual analysis, consistency checks, pattern validation. Directly in the running design process, without the roundtrip through manual reviews. Catches inconsistencies that human eyes miss after the twentieth screen.
Figma & Adobe Tools
The manual craft remains the foundation. Precise pixel execution, typographic detail work, component logic. Senior judgment that AI cannot replace and that makes AI effective in the first place.
Figma Make
Interactive prototypes in a fraction of the time. Ideas become clickable before they enter the discussion. Faster to the right question, faster to a reliable answer.

Testimonials

Own Ventures

Cumo Drivers Club

Cumo Drivers Club

A community for sports car enthusiasts, centred around Alpine touring routes. A passion for driving is the starting point — everything around it benefits from my UX expertise and curiosity about AI. From route planning to community management, much of it runs automated or AI assisted. A project where passion, design thinking, and automation speak the same language.

cumodriversclub.de
Creative Table

Creative Table

A curated collection of exceptionally good web design. No trends, no noise — work that holds up formally and conceptually. A reference archive for designers who take quality seriously.

creativetable.de
KDM Zeitloses Design

KDM Zeitloses Design

An affiliate platform for enduring design classics. Furniture, objects, and craft that last. A subject that has been with me for years and feels like home. Content and search visibility are largely AI assisted, with a clear editorial standard. A scalable system that wouldn't be possible at this scope without modern tools.

zeitlosesdesign.de

Contact

Project, question or quick assessment. Just send a message.